Since 1996, 402automotive.com organizes more than 20 automotive events a year in Europe. As of November 2023, 402 has become a part of the Arab World, marking its presence with a successful inaugural event in Dubai, UAE. Buoyed by this accomplishment, 402 is enthusiastic about expanding its footprint in the Middle East and is gearing up to organize additional shows in the region, for example in Qatar, Oman and UAE (again). These specialized events focus on specific topics within the automotive communites such as hypercars, supercars, young/old-timers, JDM cars and performance cars. And that creates opportunities for your company!

The events are characterized by a varied programme. With numerous activities on the paddocks of the event locations in Belgium, The Netherlands, Germany and the Middle-East such as F1 Track Zandvoort, MotoGP TT Circuit Assen, Brussels Expo, Dubai Autodrome, Qatar National Convention Centre, Autotron Rosmalen, Rotterdam AHOY, Jaarbeurs Utrecht, Brussels Expo, Racepark Meppen, Circuit Zolder, Breda International Airport, Nürburgring, Martini Plaza Groningen, Brabanthallen Den Bosch, and the Airport Weeze. But also program components on the circuit or race arena, including Dragraces/Sprints, Track Driving, Time Attack, Drift or Races.

Car clubs are an important part of the events; dozens of clubs and associations are present at each event with the most beautiful cars. In addition, the events offer an excellent platform for business, whether it concerns the sale of accessories or branding of brands. For every event, dozens of car clubs register, whether to network, promote, or simply enjoy a day out.

402 works with a core team at the office in The Netherlands (Hoeven, Noord-Brabant). This team takes care of the marketing and sales of all events, maintains contacts with companies and clubs and visitors. By means of a website per event and by means of social media profiles on Facebook, Instagram, Youtube and TikTok, among others. In addition, the production of the events is also coordinated, with 402 being supported by a large group of freelancers and volunteers, each with their own specialty such as track, paddock, ticketscanning,  entertainment and presentation.

The first edition of the Brussels Auto Show, which took place from January 17 to 21, achieved extraordinary success by welcoming no less than 122,000 visitors. With 6 impressive palaces and a total area of 60,000 square meters, the event exceeded all expectations and asserted itself as the largest automotive event in the Benelux. Over 400 vehicles, including cars, motorcycles, and trucks from private collections and passionate car enthusiasts, shone on the exhibition floor. The unveiling of the 'Car Catwalk,' a raised podium 1.5 meters high and 80 meters long in Palace 5, provided visitors with a unique opportunity to admire masterpieces in motion.

402 also works with a number of professional suppliers in the field of security, audiovisual resources and production resources such as barriers, power, catering, etc. Furthermore, a group of moderators/newsmakers who are active on social media pages, including Facebook, Tiktok, Youtube and Instagram. Join us in this exciting journey, as we redefine the way you perceive and interact with automobiles. Stay tuned for updates, as we prepare to set new standards and inspire the automotive landscape like never before. Take a look at the link below to view the 402 events in Europe and the Middle-East.

All 402 events

Online Communities

Apart from the automotive events, 402 is also active in the field of online communities. 402 is the publisher of the Proudwheels App, a social media platform for petrolheads. 402 is also the publisher of the platform Hart voor Auto's, a media company with a busy car news site, YouTube channel, and active social media channels.

From Europe to the Middle-East

The weekend of November 4th and 5th was entirely dedicated to our first event in the Middle East, namely AutoMadness in Dubai! After months of preparation, the long-awaited moment finally arrived last weekend as the most impressive cars from the United Arab Emirates gathered at the Dubai Autodrome. In total, there were over 1700 different show cars, spanning hypercars, supercars, tuned cars, classic cars, and much more. These diverse show cars were not only on static display but also showcased on the track. The event featured a packed schedule, including Off-Road Madness, Tracktime, Drift Taxi, Drift Championship, Rollracing, and much more. With over 17,000 spectators over the two days and the participation of dozens of companies, it was an unforgettable event.
Learn more!

AutoMadness Qatar will be hosted on 21 - 23 November 2024 in the Qatar National Convention Centre. Car enthusiasts in Qatar can anticipate a novel European-inspired concept, bringing an unprecedented indoor car show experience to the country. Brace yourself for three days packed with a diverse array of vehicles, including hypercars, supercars, performance cars, JDM cars, classic cars, and show cars. The event will not only showcase an impressive lineup of vehicles but also feature elements such as motorcycles, music, entertainment, thrilling stunts, valuable networking opportunities, and an array of shops and stands for attendees to explore. Keep up with our website and socials to stay updated about the event.
Learn more! 

Team 402 in Europe
Ronald van den Broek, Managing Director
Dirk-Jan Verhoef, Sales Support 402
Laurits van den Broek, Head of Marketing
Stijn Dekker, Head of Social Media
Stefan Lint, Campaign Manager
Christianne Lepoeter, Office Management
Melstan Smith, Content Creator & Marketing
Dennis van Hemert, Production & Marketing
Tijn Blom, Content Creator & Marketing
Joël Lebeau. Marketing & Production

Sales UAE Based
Therese Heijboer, Project Manager and Sales
Ayman Al Nunu, Project Manager and Sales


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