Automotive Events Since 1996

Since 1996, 402automotive.com has been organizing more than 20 automotive events per year across Europe. In November 2023, 402 made its debut in the Arab World with a successful inaugural event in Dubai, UAE. The momentum continued in 2024 with a major highlight: AutoMadness Qatar, held at the Qatar National Convention Centre, attracted over 20,000 enthusiastic visitors, confirming the strong demand for high-quality automotive experiences in the region. Building on this success, 402 is expanding further in the Middle East. In 2025, the event calendar includes Qatar Auto Show, taking place from 20-22 November at the same venue, now rebranded to reflect the show's growing prestige. Additionally, AutoMadness and Supercar Madness will return to the Dubai Autodrome on 20 December 2025, combining two of 402’s most popular concepts into one spectacular event. Further expansion into Saudi Arabia and Oman is on the horizon for 2025 and beyond. These specialized events target key niches in the automotive world—hypercars, supercars, JDM, youngtimers/oldtimers, and performance vehicles—creating unique opportunities for brands to connect directly with passionate car communities across the region.

• over 300.000 visitor yearly
• 6 countries and 15 locations
• over 20 carshows yearly